What is the purpose of a feasibility study in sports management?

A feasibility study in sports management primarily serves to assess the viability of a proposed sports project or event. This involves a comprehensive analysis that examines various factors such as financial resources, market demand, potential risks, and logistical considerations. By evaluating these elements, organizations can determine whether the project is realistic and likely to succeed, or if it requires modifications or should be abandoned altogether.

A feasibility study helps stakeholders make informed decisions based on data and projected outcomes, ensuring that investments in sports projects are prudent and have the potential to generate positive returns, either financially, culturally, or socially. This level of analysis is crucial in a field where resources are often limited and competition is fierce.

In contrast, evaluating athlete performance statistics, determining fan attendance, and analyzing competition within the market, while important in their own right, do not directly address the holistic assessment of a project’s viability like a feasibility study does. These activities are generally more focused and do not encompass the broad range of considerations that a feasibility study must evaluate.