What is 'athlete branding'?

Athlete branding refers to the intentional development of an athlete's public persona. This concept encompasses how athletes present themselves to the public, including their values, image, and the narrative they wish to convey. Branding can significantly enhance an athlete’s marketability and influence, allowing them to engage with fans, attract sponsorships, and create a distinct identity that resonates beyond their sport.

The process includes various elements, such as social media presence, public appearances, and the overall perception of the athlete in media and advertising. Developing a strong brand can lead to opportunities such as endorsements, partnerships, and other forms of revenue that extend well beyond their athletic performance.

The other options present strategies or methods related to sports management but do not directly define athlete branding. Training methods, team performance strategies, and sponsorship models refer to other aspects of sports management that do not focus specifically on the individual athlete’s brand and public representation.