What effect does globalization have on sports management?

Globalization significantly enhances the reach of sports organizations by allowing them to access international markets and audiences. This expansion leads to increased opportunities for revenue generation through various channels, such as broadcasting rights, sponsorships, merchandise sales, and ticket sales beyond local and national borders.

With globalization, sports organizations can leverage digital platforms to connect with fans worldwide, creating a more diverse audience base. This broadens not only the exposure of athletes and teams but also allows for the sharing of different sports cultures and practices, promoting international events and competitions. Overall, the impact of globalization fosters growth in viewership, fan engagement, and commercial opportunities within the sports management industry, facilitating an interconnected global sports environment.