Identify a common type of sponsorship in sports.

Naming rights for stadiums or events represent a significant aspect of sports sponsorship. This type of sponsorship involves a company purchasing the rights to have its name attached to a stadium, arena, or particular event, which can significantly boost the visibility of the brand. This arrangement enhances the identity of both the venue and the brand itself, often resulting in increased media exposure and public recognition.

For instance, when a corporation's name is associated with a stadium, it becomes part of the branding not only for that venue but also for all events that take place within it. This association can lead to a deeper emotional connection with fans and a broader reach into the community, as the name appears in various media formats, from news coverage to advertisements.

The other options, while relevant to sports and marketing, illustrate different forms of engagement and brand awareness that do not carry the same level of long-term, high-visibility investment as naming rights. Season ticket packages primarily focus on ticket sales rather than sponsorship branding, exclusive merchandise collaborations typically emphasize product sales and co-branding, and fan engagement promotions often aim to interact with fans on a personal level but do not usually provide the substantial branding impact associated with naming rights.